How can bloggers help your business?

Influencer marketing is one of the most successful marketing options and is becoming increasingly popular. Today, influencer marketing is an important way to advertise services and products online. Thanks to bloggers and other influencers, some companies receive a return of $20 for every dollar spent on them. This figure is growing every year.

What is influencer marketing
Influencer woocommerce web design service marketing is when companies partner with influential people who help with online marketing. It involves identifying people who have influence over your audience and with whom you can work together to promote your brand. Opinion leaders are those who can influence a person to make a purchase. They do this thanks to their knowledge, authority, position and special relationship with the audience. Initially, influencer marketing was based on attracting celebrities such as actors, athletes and singers. Today, they have been joined by people who have made a name for themselves on the Internet. We are talking about bloggers who have created some successful thematic blogs and gained millions of subscribers on social networks. Here, of course, one point is very important. Leading, self-respecting bloggers will only work with high-quality products. Only in this case will they agree to cooperate, providing their name, authority and experience.
Types of Opinion Leaders
There are many types of opinion leaders, each requiring a different approach:
celebrity. You will have to find an option for additional financing. There is a possibility that you will have to pay for the attention of such a person;
authority. It is necessary to create value for his community. You won’t be able to buy such people, but you can try to convince them. They will be interested in something that will benefit their audience and raise their authority;
unifier. Offer to expand their network. Networking is the lifeblood of unifiers. If you can be useful, you will literally strike it rich. Just introduce them to the right people;
a person-brand. The main focus should be on improving the SEO and reputation of this person. Strengthen your personal brand and you can become friends with him. It is necessary not only to find a way to maintain his status, but also to make him more visible;
analyst. Provide him with new information and data. Help form a knowledge base for work. Share new data and insider information. The main thing is not to impose your analytics;
activist. Allow him access. Communicate with people, even if they disagree with you. For the greatest effect, it is better to enter the discussion with an objective point of view;
expert. You can invite him to express his expert opinion. Try to focus on areas that are interesting to him. Think of a way to create content that will demonstrate his expertise to the audience;
insider/informed person. He is worth engaging in intelligent discussion;
agitator. Such opinion leaders need to be challenged, but respected;
journalist. Use exclusivity to attract. All you need is an interesting, relevant and exclusive story.

The principle of influencer marketing is as follows:
a potential buyer sees a service or product in a post by an authoritative blogger he follows. This naturally attracts his attention;
to find out more information, he goes to a YouTube channel, his favorite blog, podcast or social network;
in search of detailed information, a potential buyer ends up on the website of a retailer or manufacturer;
If he is satisfied with everything, he orders the service or makes a purchase in a regular store or online.
What are the benefits of bloggers for business?
When planning cooperation with bloggers, it is necessary to understand that the benefit of such work will depend on the type of relationship between you. If you decide to use an organic approach in publications and the blogger's reach, the result will not be as impressive as from a separate marketing campaign. Of course, the cost will also be very different. Regular advertising of your product by a blogger can be quite inexpensive. An official marketing campaign with the same blogger will cost several times more, but the benefits from it will be significantly greater. By the way, it is quite possible to have relationships with bloggers without financial costs. Thanks to a good attitude towards you, you will be able to:

create a blog post or article about your service or product;
provide a blogger with your article for their own blog so that they can share it with their followers;
gain access to a blogger's site to write a guest post.
Please note that bloggers who have received money for their work, as a rule, work more actively on promoting your products. They will shoot or write advertising materials, publish videos and photos on social networks. For them, this is already a source of income. If you want to attract bloggers to promote your product, we will help you! The specialists of the marketing agency "Kosatka Marketing" have successful experience in working with opinion leaders.

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